Just wanted to note an interesting new marketing strategy from Deseret Book.
Here you can download a complete PDF of the books for free. Personally, I probably would never read most of these, but I was pleased to see Bruce Chadwick and Brent Top’s book here, as I like Dr. Chadwick’s studies, but would never have paid for this book. (As an aside, I’ve always loved the church’s policy of giving away their books for free via the web. (I wish the Boy Scouts did the same). Deseret Book, however, is not the church, but is a for-profit business. I can only assume they are doing this for marketing purposes.)
So what do you think? Will “the power of Free” help Deseret Book increase it’s market share?