Naming a blog is a lot like naming a band. I’ve named a lot of bands in my day, but only one blog. It was pretty common in the past for me to do a couple of gigs under one band name and then change to a more appropriate name based on the sound and personality of the band. I’ve been thinking about changing the name of my blog now that it’s been live for about six weeks. So when I saw that Jonathan had mentioned that the name “New Cool Thang” was a little disturbing I knew the time had come… It’s time to seek advice and votes on the blog name!
Of course changing the name has a cost. I’ve been linked to by lots of cool blogs in Bloggernacle already – a name change will waste all of that branding. But then again, I’m a fairly new player in the Bloggernacle and the longer I wait the more the cost will go up. Plus I can keep the same URL anyway.
I’ve come up with an alternative name and I’ll explain the story behind both it and the current name with some pros and cons and let you, my bloggy friends, advise me.
Current name: New Cool Thang
Story: I helped found a ska band at BYU in the early nineties called Sam I Am. We attracted a pretty good following and won the big BYU battle of the bands in early ’92 as voted on by a crowd of thousands of screaming students. The band continued for for an while with big aspirations. Then we learned that Sam I Am was anything but an original band name and if we ever were to get beyond the Provo market we’d need a more original name. The alternative we came up with was New Cool Thang. I liked the name, but alas, it was too late for us to change – the branding was already too established so we eventually switched back.
Pros as a blog name: It’s somewhat jarring and memorable. Memorable is good in marketing. Plus it reminds me that I was cool at one point in my life. And isn’t Splendid Sun a former band name? The practice has a precedent.
Cons as a blog name: Considering the heavily doctrinal approach I’m taking to my posts it is a seemingly flippant name. Can I expect anyone to take my posts seriously with a name like that?
Potential new name: The Most Observant Cub Scout
Story: When I was a young cub scout I went to week long day camp one summer. At the end of the week our group’s camp mother gave each of us special award – mine was the Most Observant award. I was thrilled. Later in life I realized that it might have been the only thing she could think of to praise that annoying kid with all of those questions and comments. But somehow that still doesn’t bug me – I still have innumerable questions and comments in me.
Pros: Based on my content so far, doesn’t that sound like a better name for this blog? It might allow new visitors to actually pay attention to the content rather than being distracted by the rock ‘n roll name.
Cons: Will I lose all the “pop” the name currently has when it appears on a list? Is the name just too boring or long?
So what do you think? Which do you prefer? Gimme your comments on a name because if it’s gonna change this is the week to do it!